Journal of Management Information System & E-commerce

Determinants of Moodle 1.9 Online Learning-Zone Services Adoption
Aliyu Olayemi Abdullateef, Nura Abubakar Allumi

Abstract
This paper aims to empirically validate the driving factors of online learning zone (Moodle 1.9) adoption. As a dynamic web based learning management software that allows academic instructors to create, modify and sequence teaching materials for students, yet there are few studies that have addressed the antecedents of this software’s acceptance, particularly among Malaysian users. As its theoretical background, this research applies the popular unified theory of acceptance and technology usage to the field of online learning zone (Moodle 1.9). A survey was conducted and 137 valid questionnaires were analyzed through structural equation modelling. In overall, the results as obtained from the structural analyzes have empirically show that social influence has a significant effect on students’ ability to behave positively towards online learning zone (Moodle 1.9). Remarkably, the path coefficient and p-value in the relationship between social influence and behavioral intention depict the importance of university support and folks influence on students’ behavior towards online technology adoption. This also applies to the significant effects that behavioral intention has on students’ knowledge and frequency of using online learning zone (Moodle 1.9). Although the direct effect of the relationship between performance expectancy and available facilitating conditions is not statistically significant. However, the result is still consistent with the argument in the extant literature that the use of online learning zone is very useful for enabling students to personalize and customize their needs.

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