E-Commerce: Problems and Prospects of E-financing in Small Cities of Pakistan
Ahmed Muneeb Mehta M. Fasieh

Abstract
This study focuses on the integration of ecommerce and its significant impact on various economies as well as on the individuals specifically in terms of E-Finance. This technology introduced distinct types of befitting financing instruments. No doubt in Pakistan these of plastic money is increasing day by day but it is less in Pakistan as compared with other countries of the world. In cities like Gujranwala, people he sit acetous plastic money. The major purpose of this research is to explore those loop holes prevailing in the form of insecurity, fraud and innermost religious aspect, so that these issues can be minimized in such a way that plastic money can develop and emerge with its full potential in Pakistan This research identifies some issues which are considered as barriers in using the plastic money and provide suggestions on its improvement and awareness.

Full Text: PDF     DOI: 10.15640/jmise.v1n2a3