Journal of Management Information System & E-commerce

Entrepreneurship in Saudi Arabia: An Empirical Investigation of Online Grocery Shopping Behaviour
Gurprit Kindra, Sadrudin A. Ahmed, Nidaa Shawli

Abstract
This report investigates online-shopping at grocery stores (OGS) in Saudi Arabia. Results of our study indicate a general acceptance of on-line grocery shopping. Home delivery and website security were found to be the most important factors supporting online shopping for groceries. Quality service was valued higher than price and discounts, and there was a strong relationship between a positive attitude towards OGS and the frequency of online shopping..Shoppers who engaged in frequent online grocery store shoppingwere more likely to have an account on You Tube, bemore innovative, perform on-line searches and place a high premium on excellence. They are willing to pay a higher price for website security and superior quality services. For these reasons, an OGS in Saudi Arabia should emphasize security and quality and facilitate consumer decision-making bysupporting easycomparisonforpricing, branding and other product-related information.Online media sources, such as You Tube and Instagram, should be used to promote the store and its products.

Full Text: PDF     DOI: 10.15640/jmise.v1n2a1