Journal of Management Information System & E-commerce

The Mediating Effects of e-Satisfaction on the Relationship between e- Banking Adoption and its Determinants: A conceptual Framework
Maruf Gbadebo Salimon, Prof. Dr.Rushami Zien Yusoff, Dr. Aliyu Olayemi Abdullateef

Abstract
The purpose of this study is to theoretically establish the mediating effect of esatisfaction on e-banking adoption and its determinants in the banking industry. Though there are several studies that have linked perceived usefulness (PU), perceived ease of use (PEU), e-satisfaction and e-banking adoption together, no existing literature has theoretically and empirically established the mediating effect of e-satisfaction in this relationship. This study therefore is an attempt to fill this gap as the mediating effect of e-satisfaction will help to elicit the impact of PU and PEU on e-adoption. Though this study is conceptual, its findings will be useful for managers and academic scholars while coming up with factors that can be used to predict e-banking adoption especially with enormous challenges of low adoption that is being faced globally.

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